The six steps
Your cast
Your cast are original people the studio creates for your brand, never real or famous people and never reused for another client, and each keeps the same face in every picture.
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Who they are
The people in your images are original, AI-generated characters made for your brand. They aren't meant to show any real person and don't need model releases. If one looks too much like someone real, tell us and we'll change or remake it at no cost.
We won't use your work, or your cast, for anyone else.
Same face, every picture
Once you lock your people, each one keeps the same face in every shot of your campaign.
Can we use a real person?
No. We never copy a real or famous person, even from a photo you send. Pictures of people you like still help: they guide age, style and energy. See what we never make.
Not quite right?
On the direction and cast board, choose Show me another round and say what to change. Liked someone in a direction picture? Pick them under Like someone in a direction picture? and we add them as an option. See direction and cast.
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- Step 3, direction and castPick a creative direction (or several, when your order has enough lifestyle shots) and one to three people, then choose Lock my picks or Show me another round with your notes.
- When a person looks wrongWhen a hand, face or body looks off, choose Change, pick Keep this picture, fix only my note and say what's wrong.
- What we never makeWe never make anyone under 18, explicit, violent or hateful content, a real or famous person, another company's logo or health claims your brand hasn't approved, and we never change your real product.
- Who owns the workOnce your order is paid, you can use the finals you approve for any lawful purpose, anywhere, for as long as you like, without crediting us, and every other version we made too.