Questions
Questions, answered.
How it works, what you get, what you own and what happens if you change your mind.
Is it AI?
Yes, directed by people. Every image is reviewed before you see it, and you approve every final.
How much of my time does it take?
About 10 to 15 minutes per asset type, and 1 to 2 hours for a full campaign. That's your own active time: a few short reviews where you pick what you like and leave notes. How long it takes on the calendar depends mostly on how quickly you review.
Do I have to review every round?
Today, yes. That's how we make sure the campaign is yours. One-click is coming for people who'd rather hand it off completely.
Will it look like my actual product?
We build from every photo on your product page, and you confirm them before we start.
Will my cast show up in another brand's campaign?
No. Your cast is created from your own customer research, for your brand only. We never reuse them for another client.
Is this a template with my logo on it?
No. Every campaign starts from your research. Your cast and your creative direction are built for your brand, and you choose both before we make anything else.
What kind of UGC videos do you make?
UGC-style product videos: your AI cast shows the product to camera in short, silent clips (no voiceover) with animated captions and an end card. It's a video style, not a real customer's review. Unboxing and tutorial videos are coming soon.
Where do my files go?
Into your Google Drive or Dropbox, whichever you pick. Every image and video we make, from the first round to your finals, is filed into organized folders there. More drives are on the way.
What counts as a round of changes?
Feedback on work within the direction you approved. A new direction or a different product is new scope, and we'll confirm that with you before doing more. If anything we deliver doesn't match what you approved, we fix it free, outside your rounds.
Do you upload the files to my store or ad account?
No. Everything we make, from the first round to your finals, is filed into your Google Drive or Dropbox, ready for you or your team to post.
Will this make my ads perform better?
No one can promise a return: results depend on your offer, audience and ad spend. What we give you is more strong creative to test, and testing is how campaigns find winners. The more you spend, the more creative you need, and most brands do best with fresh creative about once a month.
Why not just use my own AI tools?
Most do-it-yourself setups are one tool and a prompt, and they struggle to stay consistent across a whole campaign. We bring the full team: research, custom casting, creative direction, a model test on your product and a second judge on every image, built on 15 years in advertising and e-commerce. That's why the work arrives ready to go live.
Who owns the work?
You do, for your business, anywhere, for good.
What do you need from me?
Your homepage, product page links and Instagram. That's it.
Can I include more than one product?
Yes. Each extra product gets its own locked product pack.
Can I add more later?
Anytime, at the same prices.
What if I stop partway?
You keep everything made so far, delivered to your Google Drive or Dropbox.
How does the case study discount work?
Opt in at checkout and pay the normal price. When your campaign is finished and you've sent a score, written feedback and a short guided video, we refund 15% of what you paid, up to $100 per order. You earn it by completing the steps, whatever you say. When we share your story, we note that you received a discount.