Getting started
How a campaign works
A campaign runs in six steps, from Foundation to Delivery, and at each one you answer a board while the studio makes the next round, so you can get on with your day in between.
Updated · 2 min read
The six steps
- Foundation. You check your brand bible, your main customer and your product, and fix anything we got wrong. See the foundation board.
- Brief. You say who the campaign is for and how it should feel, or let the AI decide. See the brief board.
- Direction and cast. You pick a creative direction and the people in your pictures. See direction and cast.
- Production. We make your pictures one asset type at a time, and you keep, change or skip each one. See production rounds.
- Sign-off. You approve your finals one last time. See sign-off and finals.
- Delivery. Your finals land on your Files page. See delivery.
Videos and other asset types come during production, one type at a time, in the order of your campaign.
How each round goes
A board opens in your account and we email you. You make your picks and press Send. The studio starts right away, and a working screen shows what it's doing and about how long is left.
You can close the page while the studio works. The next board opens by itself and we email you.
The studio makes pictures only after you've checked your foundation and answered the brief. Every picture is checked against your real product photos before you see it.
What we need from you
- An answer on each board when it opens. That's most of your part: about 1 to 2 hours of your time across the whole campaign. See how much of your time it takes.
- Your product photos and brand guidelines if you have them, on the foundation board. See your product photos.
- Nothing while the studio works. If you can't get to a board for a while, it simply waits. See board reminders.
Where to see where you are
Your Campaigns page shows each campaign's step and whether it's "Waiting for you", "In the studio" or "Delivered". Open a campaign to see its boards.
Looking back at a step you've finished
Open the campaign and press any finished step, or pick one of its boards. It stays open as long as you like, read-only: your answers and picks are there as you sent them, and nothing on it can be changed. A note at the top says which step you're on now, and Continue takes you there.
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Related
- How much of your time it takesA whole campaign takes about 1 to 2 hours of your time, spread over a few short reviews, and the studio does the making in between, so you can close the page while it works.
- After you send a boardAfter you send, the working screen shows what the studio is doing and about how long is left, and you can close the page because we email you when the next board is ready.
- What's in your orderYour order lists each asset type and how many finals you bought, and each production board shows how many are left, like "4 of 10 product shots left in your order".
- Using a boardOn a board, choose Keep to use a picture as it is, Change to remake it with your note, or Skip to drop the idea, then press Send when you're done.