The six steps
Step 1, the foundation board
The foundation board shows your brand bible, your main customer and your product, and you confirm each one or say what's wrong before we make any pictures.
Updated · 1 min read
Every campaign starts from three things: who your brand is, who it's for, and what your product looks like. Nothing gets made from this page.
Check each part
- Step 1: Read Your brand bible: colors, fonts, voice and look. Choose Looks right, or Change something and say what.
- Step 2: Read Your customers. Your main customer is who most pictures are for. Choose That's them, or Fix this and say what's off, like "they're 20 to 35, men and women". Your fix wins over what we found and carries into your cast.
- Step 3: Decide on each sub-group: make content for them too, fix them, or skip them.
- Step 4: Check Your product and its photos. Choose Looks right, or Fix this and say what's wrong.
- Step 5: Check Where we looked. See where we looked.
- Step 6: Send the board.
"Make content for this group too" means some of your pictures may speak to that group. It doesn't add to your order.
Where your brand guidelines and anything else disagree, we follow your guidelines. See brand guidelines.
If that didn't work
- Photos missing or wrong? See product photos.
- Spot a mistake after sending? Fix it on your brand's page: open Brands, then Edit brand bible. Product details are on each product's page.
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- Where we looked"Where we looked" on the foundation board lists every source we read your brand from, and says plainly what we couldn't open, like an Instagram that shows only about 12 posts.
- Your product photosEvery picture is built from your product photos, used exactly as you published or sent them, never edited or regenerated, and you can add more on the foundation board or by email.
- Sending your brand guidelinesSend your brand guidelines as a link with your order or a PDF on the foundation board, and where they disagree with your website, we follow them and show you the difference.
- How a campaign worksA campaign runs in six steps, from Foundation to Delivery, and at each one you answer a board while the studio makes the next round, so you can get on with your day in between.